
Welcome to the UK Nannies Matter Campaign. A passionate, strong and heartfelt campaign which has been built by three leading Childcare and Education Professionals
We believe the Nanny Industry should be recognised and awarded regulation. After working in or alongside the industry for many years, we now believe this to be an imperative move within the Early Years sector.
Join us in successfully developing and delivering a safer, higher-quality and regulated industry.
Mission Statement
UK Nannies Matter campaign aims to have Nannies recognised as Professionals by advocating and regulating Nannies in all childcare settings within the United Kingdom.
Aims
This campaign aims to set minimum standards to become a Professional Nanny. To outline a Nanny pay-scale based on continuing education (CPD) and experience. To encourage policymakers to ensure the safeguarding of children by regulating Nannies. To establish a governing body. For parents to feel confident about who they employ as their Nanny to take care of their children within the home setting.
Advocating for Nannies in the Early Years Sector:
- Creating a pay scale of salary in a grade format.
- Providing terms and conditions of employment through an employment contract.
- Creating a minimum requirement of knowledge and qualifications to benchmark a Professional Nanny.
- Providing a credible CPD journey to allow Professional Nannies to adhere to maintain a certain standard within the industry.
- Establishing a system/register that recognises credible Nannies, similar to Ofsted regulating Childminders/Nurseries.
Providing Regulation would:
- Revise the quality and standard of care in the home-based Early Years Sector.
- To give Nannies a scale to work towards, giving them a vision, career path and guidance.
- Give parents the reassurance of grades of childcare and value for salaries offered.
- Safeguard children.
- Increase the general safety of Nannies while working in the industry and ensure the safety of children cared for.
Proposed Minimum Requirements of Professional Status:
- A recognised childcare qualification of study of at least 1 year-e.g. Cache L3 in Childcare/Early Years Foundation Degree.
- Nanny Insurance.
- DBS Enhanced Certificate.
- 12 Hour Paediatric First Aid.
Summary
Regulating Nannies is a necessity, as it establishes a high-quality of childcare, safeguards children and empowers Nannies as a Professional.
Meet The Team:
An experienced team of Professionals with over 70yrs of combined experience are committed to achieving industry-wide results:

Helen McCarthy is a Professional Qualified British Nanny (N.N.E.B) with over 29years experience as a Nanny, NCS, Childcare Consultant and has worked in Europe, Asia, USA, UAE and the UK.
Helen founded UK Nanny Ltd in 2017 after spending years travelling to the USA to attend Nanny Conferences. Helen is proud to offer the only CPD accredited Nanny Conference in the world.
I’m overjoyed to be a co-founder of the Nannies Matter campaign to raise the profile of Nannies in the UK.

Allie Bell trained at Norland College and has over 25 years experience in the childcare sector.
Allie owns a successful and award winning Nanny and Maternity Nurse agency in London and is passionate for raising awareness of this campaign, driving the Nanny Industry forward into a professional status.

Maria Culley is a professional Early Years Practitioner and qualified Nanny. With 15 years experience across the childcare and education industry in United Kingdom, Australia, Philippines and Barbados.
Maria joined UK Nanny in 2018 after meeting Helen during National Nanny Recoginition Week.
How You Can Get Involved
Lobby your MP
Click this link and follow the two-step process to getting your local MP’s support for the UK Nannies Matter campaign.
Sign the campaign petition
The petition will be presented to MPs and Early Years policymakers across the country to advocate for positive change within the Nanny industry.
Our Campaign Ambassador:

Shada Lambert
Shada Lambert is an International Career Nanny, Parent Coach and Potty Training and Sleep specialist. She has 14+ years Nanny experience and 18+ years childcare experience. She has recently completed a Master’s in Childhood and Early Years Studies as well as holding a BA HONS degree in Arts and Social Sciences-Dance and Drama.
Shada specialises in temporary and travel nannying, coaching parents through parenthood as well as potty and sleep training babies, toddlers and children. Her childcare experience ranges from working with new-borns, toddlers, twins, school aged children up to teenagers but she has a keen interest in the Early Years Sector.
Her Nanny career has seen her work all over the world in countries such as Oman, UK, San Francisco, Spain, Greece and Italy and many more.
Our Campaign Supporters

I am delighted to add my support to the UK Nannies Matter Campaign.
Regulating the profession creates a standard requirement for the role. Ensuring all nannies have a recognised childcare qualification, valid DBS, and paediatric first aid will help to safeguard children.
Childcare is an industry and as such, should be regulated in the same way as other industries.
Councillor Julie Lintern
Keighley West

I’m supporting the UK Nannies Matter Campaign that’s reaching out and advocating for the vital changes to the Professional Nanny industry.
For too long now Nannies have been calling for changes to be made, but they still are yet to be acknowledged by governments past and present.
Regulation is needed so that children are safeguarded, and parents have confidence that their children are receiving quality care and that Nannies are fully protected and are safe while working in the industry.
Councillor Owen Goodall
Craven Ward

Laura Hellfeld is a Nurse Educator and has been in the health and wellness sector for over 15 years.
As the founder of KoKoPie Families in North Yorkshire, Laura focuses on uplifting children’s mental health and is dedicated to supporting Autistic/neurodivergent children.
As a concerned parent and as an advocate for vulnerable children, I am passionate about education for Nannies and the safeguarding of children.
Our Campaign Partners:
For Press and Partner Enquiries:
If you would like more information we are ready and looking forward to talking with you.