Meet Amanda Frolich

Amanda Frolich

Meet our first Speaker- The Award winning Amanda Frolich who is a Preschool Activities Educator in London.
Amanda is an award-winning children’s entertainer and CEO of Amanda’s Action Club, an innovative physical development concept teaching children and their parents how to be active and healthy from an early age.
Through classes, events, music and campaigns, Amanda’s mission is to educate families, caregivers, teachers and policy makers that an active body equals a healthy mind and that now, more than ever, physical activity must become a priority in the early years.
In 2020, Amanda was invited to become a Children’s First Champion in Parliament, encouraging policymakers to put children first at the heart of all decision making. She previously worked as a children’s fitness consultant on the government’s Change4Life programme and was selected to run classes, events and training for Sure Start.
Amanda may be serious about her mission, but her personality is anything but. She’s dynamic, inspirational and effervescent which is why she resonates so well with children and the media. Her charismatic approach has seen her hand-picked to open the annual GOSH Christmas Party and warm up thousands of runners ahead of the annual Battersea Fun Run. It’s also earned her an A-list celebrity following. She counts Brad and Angelina, Take That’s Mark Owen, David and Victoria Beckham, Declan Donnelly, Amanda Holden and Peter Jones among thousands of satisfied clients.
Amanda has been running classes across London and the south-east for the past thirty years – constantly updating her offering to keep it fresh and relevant. Action Club sessions are mini workouts for children aged 4 months to 4 years. Using innovative props and her own professionally produced music, Amanda educates and engages children and their parents in her own unique way. Amanda also works with early years providers, policymakers and charities across the world to ensure her healthy start proposition reaches the widest possible audience.
“We all worry about whether our children are exercising enough. If children are to become healthy adults, it’s vital we teach them the benefits of being active and looking after their bodies and minds at the earliest opportunity. As adults we need to inspire, but also allow children to be children – to show free expression, dance, sing and let off steam in their own way and at their own pace. There is no ‘one size fits all’ approach.”

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